About Ed Gioielli

In 1976, as a young boy, Ed Gioielli began to cut precious stones in his hometown of Governador Valadares/MG, where he acquired expertise and passion for gemstones.

In 1990, he moved to Curitiba and started trading precious stones to jewelers, goldsmiths, and factories in Paraná, Santa Catarina, Rio Grande do Sul, and São Paulo.

International Experience

Over the years, Ed Gioielli actively participated in various national and international jewelry and precious stone fairs, such as: DIAMANTINA - MINAS GERAIS, VICENZA - ITALY, HONG KONG - CHINA, BASEL - SWITZERLAND, FENINJER - SÃO PAULO, TEÓFILO OTONI - MINAS GERAIS.

These participations were crucial to enhance knowledge about industry trends, establish strategic partnerships, and, above all, ensure that every creation by TAZZA JOIAS aligns with the excellence and innovation demanded by the high jewelry universe.

The Shine That Comes to Life: The Story of TAZZA JOIAS

Constantly immersed in the fascinating world of jewelry, he began crafting jewelry at the request of some clients. This is how TAZZA JOIAS was born.

What began as an initiative driven by passion and expertise in the sector, quickly evolved into an endeavor dedicated to creating pieces that reflect uniqueness and art, with each jewel meticulously crafted to meet the highest standards of design and quality.

TAZZA JOIAS: Where Enchantment Becomes a Jewel

With competitive pricing and personalized service as differentiators, aimed at understanding each client's profile and always striving to offer excellent service, we understand that selling jewelry is selling emotion.

TAZZA JOIAS is dedicated to building a relationship of trust and closeness, ensuring that every acquisition is a memorable experience and that the chosen jewel represents not just an adornment, but a lasting symbol of special moments and genuine feelings.

Our Commitment

At TAZZA JOIAS, the passion for jewelry transcends the creation of adornments, transforming into the art of materializing emotions. From the meticulous crafting of unique pieces, inspired by the fascination of a faceted universe, to strategic participation in national and international fairs with Ed Gioielli, we consolidate our expertise and global presence.

Our commitment goes beyond selling: with personalized service and competitive prices, we seek to understand the essence of each client, offering jewelry that is not just beautiful, but that eternalizes moments and feelings, ensuring that every acquisition is a memorable and meaningful experience.